How to create persuasive white papers

A white paper should have a logical flow that can be relatable to the readers, and it should efficiently and clearly deliver the effect the author intends. As this goal could be challenging to achieve, this document addresses some questions a white-paper author might have and provides guidelines for developing relevant content.


How to conduct a logical SWOT analysis

SWOT is very popular. It is popular because it is useful, simple, and easy to understand.

However, are you sure that its easiness is not deceiving and you are missing on getting the most out of it?

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